Liam Plunkett Joins Bolt Cricket as Strategic Brand Advisor

Liam Plunkett Joins Bolt Cricket as Strategic Brand Advisor


Bolt Cricket has appointed Liam Plunkett — England fast bowler, 2019 ICC Cricket World Cup winner, and one of the most prominent cricket figures in the United States — as a Strategic Brand Advisor.

Plunkett brings a level of international credibility and deep cricket knowledge that directly serves what Bolt Cricket is building in North America. This is not a ceremonial partnership. It is a working relationship built around the shared goal of raising the standard of cricket infrastructure in the United States and Canada.

A World Cup Winner Who Chose North America

Liam Plunkett's cricket career is one of the most decorated in the modern English game. A right-arm fast-medium bowler who built his reputation as England's middle-overs specialist, he was central to one of the most dramatic moments in cricket history — England's 2019 ICC Cricket World Cup victory at Lord's. He took 11 wickets at 24.72 throughout the tournament, including three wickets in the final against New Zealand, with an economy rate under 5. England won on boundary countback after a tied Super Over. Plunkett was on the field for all of it.

His international career spanned two distinct phases across Tests, ODIs, and T20Is, with 89 ODI appearances for England. After the 2021 domestic season, he made a decision that said something: he left English cricket to pursue his ambitions in the United States, committing to a country where cricket is growing rather than established.

Building Cricket in the USA

Since relocating to the US, Plunkett has become one of the most active figures in American cricket development. He has played for the San Francisco Unicorns in Major League Cricket, reaching the 2024 final after the Unicorns topped the league stage that season. He has also worked as a coach with The Philadelphians academy in Minor League Cricket, developing the next generation of American talent from the inside.

In September 2024, he launched Liam Plunkett Cricket (LPC) — a coaching and player development platform designed to give aspiring cricketers in the United States access to high-level technical coaching. The platform reflects a clear intent: invest in American cricket's development infrastructure, not just play in it.

Why This Partnership Makes Sense

Bolt Cricket was built on a single premise — North America deserved a cricket brand that showed up for the sport instead of treating it as a secondary market. Liam Plunkett has made the same bet with his career. A World Cup winner who walked away from English domestic cricket to build something in the USA is exactly the kind of figure who understands what Bolt Cricket stands for.

As Strategic Brand Advisor, Plunkett will contribute his international perspective, his network within professional and development cricket in the US, and his experience as both a competitor and a coach to help shape Bolt Cricket's growth across North America.

What Comes Next

This partnership is the beginning of a longer collaboration between Bolt Cricket and the professional cricket community in North America. More details on joint initiatives, coaching partnerships, and community programs will follow.

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